Live Auction FAQs

About SnapNames Live Auctions

About Live Auction Bidding

About SnapNames Extended Online Auctions

Selling Domains in Live and Extended Online Auctions


About SnapNames Live Auctions

What is a SnapNames Live Auction?

SnapNames is a pioneer in the staging and execution of live, premium domain name auctions, leading this segment of the aftermarket for over 10 years. Similarly, SnapNames is also the recognized pioneer and auction leader in its own niche of the aftermarket; dropped and deleting domain names.


SnapNames has taken domain auctions to the next level. SnapNames is now able to take advantage of innovative new online bidding technology recently developed by SnapNames, giving bidders access to SnapNames Live Auctions online, in real time anywhere in the world. Sellers benefit from having their domains put in front of a global audience of interested buyers, and bidders benefit from a top selection of premium domain names.

Each Live Auction features:

  • A premium selection of quality domain names
  • Top bidders and sellers from around the world
  • Simultaneous live in-person and online bidding
  • Real-time web cam coverage of the auction
  • Robust pre- and post-event alerts
  • Automated settlement and fulfillment
  • Professional, experienced account management consultants

Why choose SnapNames Live Auctions?

SnapNames offers direct access to the largest and most sophisticated pool of domain buyers and sellers. The combination of our deep expertise and broad reach within the domain aftermarket space make us the best destination to buy and sell premium domain names. Sellers can rest assured that their domains are offered through the best sales channel, to the right buyers, at a price they're happy with. Buyers benefit from the best domain selection, easy bidding, and safe and secure transactions.

Who do I contact for assistance with Live Online Bidding?

Please see our contact page for more information on how to contact us.

About Live Auction Bidding:

When is the auction catalog available?

You can expect a preliminary catalog and other updates to start showing up on the SnapNames Live Auction site approximately 20-30 days prior to the event. The final catalog of Live and/or Extended Online Auction domains is generally available the week prior to the event. Any last-minute changes to the Live Domain Auction inventory will be announced prior to the start of the Live Auction proceedings.

What bidding options are available in the Live Auction?

We offer 4 ways to bid in a Live Auction. These include in-person (on-site) bidding, online bidding through the SnapNames LIVETM platform, telephone/proxy bidding, and absentee bidding.

Click here to download the absentee & telephone proxy bid form.

How do I bid in the Live Auctions from my computer?

Step 1: If you don't have a SnapNames account, create one now.
Step 2: Download and install the Live Auction software at least 3 days before the auction.

The system requirements for the auction client are:
- Microsoft Windows operating system
- Audio output
- Internet Explorer 6.0 (or newer) or Firefox 2.0 (or newer)

Click here to get started.

Step 3: Up to one hour before the start of the auction, log into your SnapNames account and follow the live auction links.

Can I participate in a Live Auction if I am not attending an event in person?

Yes. The SnapNames Live technology allows you to view the auction online and submit bids in real-time. However, if you want to bid, you must have a SnapNames account.

Can I watch the auctions online without bidding?

Yes. Simply select "View Only" above.

If I want to submit bids, when should I launch the SnapNames Live software and check the bidding interface?

About one hour before the start of the auction, simply login to your SnapNames account and follow the Live Auction links. If you are running late and the auction has already started, you can still login and join that auction.

Note: Be sure that you have set up a SnapNames account prior to the auction. To create an account, click here.

How do I pay for domain names that I won in the auctions?

If a domain is successfully won at auction, SnapNames will work with the winning bidder to complete the sale and receive funds into escrow as soon as possible. This process typically takes 20-30 business days to complete, but could take longer if the domain is not already at a SnapNames partner registrar, or if the winning bidder lives outside the United States. Both Buyers and Sellers must agree and abide by the SnapNames Agreement.

IMPORTANT NOTE: To expedite the transfer process, SnapNames asks that sellers be prepared to unlock all domains sold at their respective registrars and provide EPP and/or other Authorization Codes immediately following the auction closing, where they will be held safely (without DNS change) in a separate SnapNames Escrow account at Network Solutions, until the funds arrive in escrow.

Sellers can request SnapNames to process payments via check, bank wire, PayPal, or by placing funds in the seller's SnapNames account. Certain payment methods may require a small surcharge. SnapNames will use best efforts to complete funds transfer within 3 business days of ownership change.

Funds for domain purchases are generally due to escrow by close of business within 10 business days of the final auction event. Funds can be paid by bank wire or credit card (under $5,000).

About SnapNames Extended Online Auctions:

What are SnapNames Extended Online Auctions?

SnapNames Extended Online Auctions feature a great selection of domains that wouldn't fit into the limited time available for the Live Auctions. Extended Online Auctions typically start the day of the Live Auction and run for a full week. Bidding in Extended Online Auctions is only available online, and requires a SnapNames account.

How do I bid in an Extended Online Auction?

The Extended Online Auction allows visitors to place bids on any unsold domain inventory in that auction. The auction system opens all at one time, but the closing schedule will be staggered so that bidders can more easily follow key inventory and place last-minute bids if needed. In addition, these features are also available:

  • Watch Lists—Select any of the domain inventory to receive e-mail alerts when bidding activity occurs.
  • Auto-bid Setting—Set up a "Max Bid" to automatically out-bid other buyers in pre-set increments up to a level you determine ahead of time. Many bidders overlook this valuable bidding options, which virtually eliminates the possibility of being sniped (outbid by a small increment) at the end of the auction.
  • Advanced Search Capabilities—Sort by a number of factors including extension, keyword, price or whether items (domains) have a current bid.

When is the auction catalog available for Extended Online Auctions?

Prior to the event, download the domain catalog to see all the inventory in the Extended Online Auction. The catalog will be available on the SnapNames site approximately 20-30 days prior to the event. Domains not sold in the Live Auction are also added to the Extended Online Auction. The final list of Extended Online Auction domains is generally available the day after the live event. SnapNames reserves the right to make changes to the auction inventory at any time for any reason.

How do I pay for domains I won in an Extended Online Auction?

The transaction and settlement process is the same for the Extended Online Auction as it is for the Live Auction. Please refer to the information above for details on the payment and transfer for auction transactions.

Selling Domains in Live and Extended Online Auctions:

Why sell domains in our Live and Extended Online Auctions?

SnapNames Auctions consistently delivers results for domain sellers. Our auctions are the best venue to sell your premium domains. Here's why:

  • Garner top dollar for sellers. We'll work with you to evaluate your domains and set a reserve price that you're happy with.
  • We've sold over $40 million in auction, with $25 million in the past year alone.
  • Aggressive cross-promoting, PR, and marketing of the event to ensure maximum buyer participation.
  • We take your domains to the right audience. Our auctions are held about 15 times a year at major internet and web marketing conferences, including niche markets such as geo, casino and adult.

How do I submit domains for consideration?

Domain names you wish to sell in a SnapNames live auction can be submitted via our browser-based submission form. To get started, click on the 'Submit domain names to sell' link associated with a specific auction event in our auction calendar.

How do I close the transaction on domains I've sold?

If a domain is successfully sold at auction, SnapNames will work with the winning bidder to complete the sale and receive funds into escrow as soon as possible. This process typically takes 20-30 business days to complete, but could take longer if the domain is not already at a SnapNames partner registrar, or if the winning bidder lives outside the United States. Both Buyers and Sellers must agree and abide by the SnapNames Agreement.

IMPORTANT NOTE: To expedite the transfer process, SnapNames asks that sellers be prepared to unlock all domains sold at their respective registrars and provide EPP and/or other Authorization Codes immediately following the auction closing, where they will be held safely (without DNS change) in a separate SnapNames Escrow account at Network Solutions, until the funds arrive in escrow.

Sellers can request SnapNames to process payments via check, bank wire, PayPal, or by placing funds in the seller's SnapNames account. Certain payment methods may require a small surcharge. SnapNames will use best efforts to complete funds transfer within 3 business days of ownership change.

Funds for domain purchases are generally due to escrow by close of business within 10 business days of the final auction event. Funds can be paid by bank wire or credit card (under $5,000).